In today’s dynamic business environment, having a great product or service at a stellar price is no longer enough.
The modern consumer has evolved past the echo chambers of targeted ads. 86% of consumers have said that they are willing to pay a premium for a more personalized experience with businesses.
To win, it is essential for you to cultivate powerful digital experiences that offer unparalleled value to your customers. So, how do we create an exceptional customer experience? Three words; Salesforce Experience Cloud!
In this blog post, we will explore Experience Cloud and discuss the secret ingredients that will enable you to leverage the platform to drive powerful customer experiences!
Let’s dive in!
What is Salesforce experience cloud and why does it matter?
For the uninitiated, Salesforce Experience Cloud is a Digital Experience Platform (DXP) that offers you a rich set of technologies, integrated marketing tools, and solutions built to develop, optimize, manage, and deploy immersive digital experiences for your customers.
Salesforce Experience Cloud is revolutionizing the way businesses interact with their customers. Companies can create personalized digital experiences tailored to customers’ needs with this powerful platform.
It enables you to harness the power of social connections to build meaningful customer relationships, provide better service, and scale your business. It streamlines business functions by making data-sharing, both internally and externally, effective and efficient.
What if we told you that you could make Experience Cloud even more advantageous than it already is? Well, to achieve that, we must tackle three pertinent challenges.
#1 Challenge: Managing ideas on experience cloud
Salesforce Experience Cloud enables users to share their ideas within their online communities.
But what happens when users share their ideas within your communities and get no response? That idea gets wasted, and your customer loses interest and moves on. This might seem insignificant when it happens to one user. But just a slight increase in that, and you have an online community with user engagement rates touching rock bottom.
Hence, you need a systematic method of processing, cultivating, developing, and implementing ideas.
IdeasPro is a native Salesforce and Lightning-ready idea management application that allows you to create personalized and highly scalable systems in Experience Cloud. It comes preloaded with twenty robust features that enable you to effectively and efficiently manage ideas within your community.
Let’s take a look at the various advantages, features, and use cases of IdeasPro –
- Advantages – Drive value from communities, foster innovation, brand building, and community insights.
- Features – Lightning ready, no limitations on users, customizable, and highly scalable.
- Use-cases – Convert emails to ideas, multiple attachments support, protect the community from profanity, track accounts with ideas, and merge similar ideas.
#2 The Challenge: Gamifying community experiences on experience cloud
Gamifying is an extremely effective strategy for increasing individual user engagement. Your online community’s strategic attempt at gamification motivates your customers to engage with your brand more. In fact, businesses see a 22% jump in revenue and brand loyalty from fully engaged customers as compared to average customers.
The most common method of gamification is integrating an activity-based user ranking system. A system like this is designed to reward the most active users with different ranks and badges.
Therefore, the gamification of your online community is fundamental for increasing your bottom line and your value offering to your customer.
ScoreNotch is a robust gamification application for your Salesforce-based communities and is not only Salesfoce-native but also Lighting-ready. It has dynamic features like reputation-based points, leaderboards, badges, benchmark scoring, and interactive missions that take your engagement and ROI up a notch!
Let’s take a look at the various advantages, features, and use cases of ScoreNotch –
- Advantages – Salesforce objects compatibility, benchmark scoring, unlimited reputation levels, monthly and weekly leaderboards, historic data-viewing
- Features – Reputation points & levels, interactive missions, user badges, leaderboards
- Use-cases – Enhanced scoring, modifiable reputation levels, customized leaderboards, assigned interactive missions
#3 The Challenge: Building engaging community walkthroughs on experience cloud
Creating an interactive community is the bedrock of creating a powerful community experience. As a result, guided community walkthroughs for new users go a long way in helping them understand and interact with the complexities of your community.
A well-designed walkthrough helps execute tasks in a user-friendly, visually appealing, and interactive manner. It simplifies educating, onboarding, training, and other support activities for your community operations.
Effectively train your employees with personalized onboarding with a no-code Salesforce-native and lighting-ready product – GuideIn. It accelerates user adoption with personalized guidance and embedded learn-by-doing techniques. GuideIn helps you seamlessly create guided walkthroughs to facilitate seamless user onboarding and employee training.
The product has progress tracking and customizable steps and is compatible with public and private Salesforce pages.
Let’s take a look at the various advantages, features, and use cases of GuideIn:
- Advantages – Minimized manual, progress tracking, easy installation, maximized engagement, multilingual support
- Features – No-code lighting-ready, private & public page compatibility, customizable, adaptable step themes, intelligent scrolling
- Use-cases – Interactive tours, user onboarding walkthroughs, etc.
Drive powerful experiences on the Experience Cloud by leveraging the above-listed products. Optimize your idea management with IdeasPro, gamify your online communities with ScoreNotch, and enable better online engagement with GuideIn.
While Salesforce Experience Cloud in itself helps create robust user experiences, with the products mentioned above, you can take your business to the next level!