eCommerce giants such as Amazon and Etsy have been on top of their game by consistently adapting to market requirements and meeting customer expectations within short timelines. DevOps-powered processes have had a major role to play in the transformation of these businesses.
DevOps is a way of optimizing processes in the Software Development Life Cycle (SDLC) with the help of quick iteration processes in order to ensure continuous development with high software quality.
DevOps ensures that the highest possible quality software is delivered within the shortest timelines with the least possible wastage of resources. This is achieved through smart automation tools and methods.
The reason why adopting DevOps can be transformational to the modern eCommerce scenario is because of the ever-changing needs of the market. Customers’ expectations keep changing, and in order to stay ahead of competitors, it is important to have a more agility-driven approach to software development.
In this article, let’s look at some of the top easy ways in which DevOps can transform the modern eCommerce scenario in 2021.
1. Continuous Innovation and Transformation
Traditional SDLC processes aim to work on a software solution and release it only after it’s entirely complete and perfect. While this may sound like a better solution, there are many drawbacks to it.
In traditional SDLC, the actual solution may take a long time to hit the market. By that time, the market scenario and the customer demands might have changed.
In the case of DevOps-driven SDLC, continuous iterations of software solutions are pushed to the market. This helps eCommerce businesses gain instant feedback from the customers and make improvements before further releases. This also helps to push minimum viable solutions to the market as soon as possible and helps businesses keep ahead of competitors.
In this way, DevOps leads to continuous innovation and transformation in eCommerce businesses, helping them stay on top of their game.
2. Meet Customer Expectations
eCommerce is a fast-moving market with new demands and requirements coming up frequently. There is also a lot of competition especially due to the presence of eCommerce powerhouses such as Amazon, which are quick to meet customer demands as soon as they arise.
In such a scenario, it might get difficult to stay up to date with the latest trends and ever-changing customer expectations if eCommerce businesses are sticking to the traditional waterfall SDLC model. Adopting DevOps will help you automate processes and collaborate on new customer-centric software solutions that will help businesses keep up with the competition.
3. Smart Automation
Automation is a huge part of DevOps-driven technical and business processes. DevOps aims at adopting tools and methodologies that aim to avoid any sluggish, manual eCommerce processes that may pull the business down.
Be it accounting, delivery service, or front-end software processes – there is room for automation everywhere in the eCommerce business cycle. Sticking to old manual processes may slow things down, lead to wastage of resources, and make room for many errors to creep in.
Through automation, eCommerce businesses can eliminate all these shortcomings caused by manual processes. Automation can help businesses take care of the processes by ensuring that businesses make the most of their resources and improve their profitability.
4. Have a Collaborative Approach
DevOps requires Dev, Ops, and Testing teams to collaborate and work together in order to push a model to release. This enables a continuous feedback loop between different teams working, leading to the best possible solution pushed during each iteration.
DevOps promotes the culture of shared responsibility where no one team is solely responsible for a win or a setback. The best possible solution is pushed to the market through continuous integration and development, leading to the best results for the eCommerce business.
5. Improve Customer Experience
Customer experience plays a massive role in determining the success of any eCommerce business. DevOps also improves the customer experience offered by eCommerce businesses as it takes a more customer-centric approach.
The process of continuous innovation results in a continuous feedback loop from the end customers. When any bugs or bottlenecks are found in the solution, a quick fix can be made, and enhancements can be pushed out within one iteration.
This ensures that customers’ needs are consistently met, ultimately leading to a better customer experience. Good customer experience can be transformative to most eCommerce businesses as it can lead to better search engine rankings, conversion rates, retention rates, and higher profits for the company.
To conclude, we can say that DevOps has been disruptive in many industries, and the same goes with the eCommerce industry as well. For a fast-moving market scenario such as eCommerce, adopting DevOps can be truly transformational, just like it has been for the eCommerce giants.